Recruitment Marketing – Playing the Long Game Pays off in the Long Run

In recruiting full-time six-figure or even C-Suite employees, what is the image your company presents online? How much control do you have over company brand and recruitment? The hiring market is uncertain right now, but you can’t just wait around for your dream executive to become available. Know who your ideal candidates are and where… Read more »

When Are Caregivers Burned Out at Your Healthcare Facility?

Patients and their loved ones count on the skill and compassion of the caregivers in your healthcare facility. But just like family members, professional caregivers can experience burnout from a job that is physically and emotionally taxing. Here are the signs to look for and what can be done to treat or prevent it. Sleep… Read more »

How to Find the Passive Candidates You Need in Healthcare

Passive candidates are some of the strongest you’ll find in the healthcare industry. They are already working successfully for one of your competitors. It’s up to you to encourage them to join your organization by persuading them that your opportunity represents an upgrade to their career or lifestyle. But first, you must find them. Consider… Read more »

Asking Candidates for Salary History May NOW Have Legal Implications

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Recent discussions have employers wondering if they should be asking candidates for salary history during the interview process. Of particular concern is Oregon’s Equal Pay Act, portions of which are to go into effect in October 2017. Along with many other provisions, it contains the admonishment that employers may not ask an applicant how much… Read more »

What Makes Customers NOT Return?

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Every smart hospitality professional knows that repeat customers are the best customers. Do you feel like the return rate at your restaurant or hotel is below average among your competitors? It’s critical that you examine the customer experience to ensure you are treating customers the way you would wish to be treated to keep them… Read more »

Repeat Customers Want Hospitality, Not Service

You may pride yourself on providing high-quality service, but let’s be honest, in a service industry, that just means you’re doing your job. If you want to win and retain customers you have to deliver more. Repeat customers, in particular, want to feel that they are valued – that they are more than just another… Read more »