Those who consider a career in Healthcare are inherently nurturing individuals. But, in an industry known for emotional burnout, attracting those professionals is a tough task. Employers must find a way to connect with candidates on a personal level, before even starting to think about connecting professionally. Here are a few ways healthcare organizations can build candidate relationships that will convert them into loyal employees:
Let Candidates Peek Behind the Curtain
The unknowns of switching companies is always stressful, and even more so following a global pandemic. Most healthcare professionals are already burnt-out, and they may feel hesitant to jump blindly into something new. Set up times for them to meet with as many team members as possible so they can get a feel for the dynamics. Allow them to job shadow onsite for a day to understand the ups and downs of a particular facility.
Go the Extra Mile for Star Candidates
It is a candidate’s market, and the smallest obstacle can make them reconsider their application. Learn what they truly want from their next employer, and if there are any hurdles the company can help them overcome.
For example, a candidate may have to relocate but also has a family member requiring special care. Companies can research local resources for them or offer to help cover extra costs (if not already covered by insurance). These extra efforts tell a candidate that the company will do more than support their employees on the job – they support them as people. This is a huge selling point in an industry that can be emotionally draining.
Don’t Forget About the People You Don’t Hire
Someone you reject today might be the perfect fit for your next hiring need. Do not permanently write off rejected candidates and assume they are not interested in future opportunities. Take extra steps to make sure they walk away from the hiring process with the best impression of your company.
Have a plan for gently rejecting candidates that includes an opportunity to learn why it was not a good fit and a commitment to keep in touch. Not only does this keep them open to future opportunities but helps your employer brand when they inevitably share their experience with colleagues.
Nurture Loyalty Past Recruitment
Create an onboarding program that involves lots of personalized education and one-on-one connection. Understand your new hire’s career goals, whether it is within healthcare or not. Tailor their onboarding to not only meet the needs of their current role but set them up for long-term career success.
Partner with Healthcare Recruitment Experts
Creating relationships with candidates can be tough when you are struggling to get applicants in the first place. Our Healthcare Recruiters can find qualified candidates, letting you focus on getting to know your future employees. Contact us to learn more.